History of the Department

The department was founded in 1972. This is one of the oldest departments of the Faculty of Economics of Vasyl’ Stus Donetsk National University

Responding to changes taking place in the state and adapting to the needs of society, the name of the department also changed:

  • Since 1972 – “Economics and organization of material and technical software”.
  • Since 1990 – “Management of material resources and organization of wholesale of means of production”.
  • Since 1993 – “Marketing”.
  • From 01/07/2022 – “Marketing and business analytics” (unification of the department of marketing and the department of economic and management analytics).

From the day of its foundation until 2013, for 42 years, the department was headed by Mykhailo Belyavtsev, Doctor of Economics, Professor, Academician of the Academy of Sciences of Ukraine, “Excellent student of the Higher School of the USSR” and “Excellent student of Education of Ukraine”, “Honored Worker of Education of Ukraine”.

Since 2013, the chair moved to the Faculty of Economics, Professor Volodymyr Omelchenko, Doctor of Economics. Awarded with honorary signs “Excellent student of Education of Ukraine” and “Petro Mohyla”, a gold medal from M.I. Tugan-Baranovsky Academy of Economic Sciences of Ukraine.

From October 2014 to the present days, the department is headed by PhD in Economics, Associate Professor Olena Boienko.

The department of marketing and business analytics actively cooperates with the All-Ukrainian public organization “Ukrainian Marketing Association”. Moreover it has professional and scientific ties with the leading higher education institutions of Ukraine. Traditionally, higher education graduates are participants and winners of professional competitions, such as “Black sea science”, “National Festival of Social Advertising”, Olympiads and Competitions of student scientific works by profession.

Graduates of the department work all over the globe. Among the positions they hold are business consultant of the eastern branch of the IBM corporation, marketing director of the MOYO trading network, marketing director of Korum Group LLC, manager of the marketing department at the Donbas hockey club, manager of the advertising agency “Penguin-team” and many other graduates the department is proud of!