Position: Associate Professor of International Economic Relations
Scientific degree: Candidate of Economic Sciences
Academic title: associate professor
Education: Kyiv National Institute of Trade and Economics, 2007, specialty – “Management of Organizations”, qualification – Master of Management of Organizations, Manager – Economist
e–mail: О. Shlapak@donnu.edu.ua
Profile: http://rang.donnu.edu.ua/?pg=kt&nu=144#search
Research interests: formation of the optimal communication environment of enterprises, marketing electronic communications, modern information and communication systems in e-business and commerce.
Disciplines taught: “International Marketing”, “E-Commerce”, “Foreign Economic Activity Management”, “Marketing”.
Research activities:
The total number of scientific papers is about 50, including:
Articles in foreign publications and publications indexed in the international scientometric databases Scopus and Web of Science:
1. Shlapak O.A. Methods for optimizing the communication environment of enterprises. Russian academic journal The Russian academic journal. 2012. No. 4. T. 22. S. 58-61. (in Russian)
2. Shlapak O.A., Buha N.Yu. Features of marketing electronic communications at the food industry. Scientific Letters Of The International Academic Society Of Michal Baludansky. Scientific pages of the International Academic Society of Mykhailo Baludyansky. Baludyansk. 2016. Issue №4, №5. P.140-141. (in Ukrainian)
3. Shlapak O., Yousuf A., Haddad H., Pakurar M., Kozlovskyi S., Mohylova A, The effect of operational flexibility on performance: a field study on small and medium-sized industrial companies in Jordan. Montenegrin Journal of Economics. Economic Laboratory for Transition Research (ELIT). 2019. Volume 15. № 1 (SCOPUS).
Articles in professional publications:
1. Shlapak O.A. Information and communication marketing environment of the enterprise. Efficient economy. 2015. № 11. URL: htpp: //www.economy.nayka.com.ua. (in Ukrainian)
2. Shlapak O.A., Konoval V.V. Improving the efficiency of economic activity of light industry enterprises by means of sales marketing strategy. Global and national economic problems. 2016. Issue № 11. URL: http://global-national.in.ua/issue-11-2016 . (in Ukrainian)
3. Shlapak O.A. Application of the concept of marketing management in the activities of enterprises in the Internet environment. Efficient economy. 2016. № 6. URL: htpp: //www.economy.nayka.com.ua. (in Ukrainian)
4. Shlapak O.A., Kovalenko O.O. Model of multicriteria optimization of communication environment of enterprises. Investments: practice and experience. 2017. № 11. P. 43–48. URL: http://www.investplan.com.ua. (in Ukrainian)
5. Shlapak O.A. Modern management concepts and their impact on the formation of an optimal communication environment. Public administration: improvement and development. 2018. № 6. URL: http://www.dy.nayka.com.ua/(in Ukrainian)
6. Shlapak O.A. Formation of the communication environment of the organization on the basis of communication logistics. Scientific Bulletin of Kherson State University. 2019. Issue 34. P. 101–104. (in Ukrainian)
Monographs:
1. Competitive strategies of national producers of agro-industrial products in the modern paradigm of the global economic environment: a collective monograph / for general ed. T.V. Oriekhova and others. Vinnytsia: DonNU , 2019. 144 p. (in Ukrainian)
Textbooks and manuals:
1. International economic relations: textbook / for general. ed. T.V. Oriekhova and others. Vinnytsia: Vasyl Stus DonNU, 2019. 464 p. (in Ukrainian)
